Derps
A forward-thinking cryptocurrency brand seeking to break through the noise of busy social feeds. Their vision is to merge technological sophistication with a clear, human-centered message, creating a visual presence that feels both innovative and approachable. By positioning themselves as a trusted guide in the evolving world of digital assets, they aim to connect with a diverse audience—from early adopters to first-time investors.
Client & Services
Derps
Cryptocurrency & Blockchain
Motion Design
The Challenge
In social media’s fast scroll environment, the goal was to capture attention in seconds, convey core value without jargon, and visually express a modern yet reliable identity.
Solution & Experience
We created a short animation using bold shapes, smooth movements, and light glitch effects to give it a modern, crypto-inspired feel. Clear icons and a balanced color palette of deep blues and vibrant teals added both trust and energy. Each movement was timed to guide the viewer’s eye naturally, without feeling overwhelming.
The video performed well across all platforms, attracting notable interaction during its initial release. It strengthened the brand’s presence and conveyed a balance of approachability and credibility, appealing to both experienced crypto users and those new to the space.